Stella McCartney decided to forgo her usual show in Paris for an intimate and unorthodox dinner presentation in London. Rihanna, Alexa Chung, Kate Moss and Simon Le Bon were among the celebrities who turned out for an event which showcased McCartney's eveningwear collection against a backdrop of magic and performance art.
What was billed as a formal event with a black-tie dress code segued into a piece of interactive performance art. Beginning at 8pm with a sit-down dinner it had become, by 11pm, a circus starring supermodels. "This is London," said McCartney. "I wanted to do something bold."
This was McCartney's first London catwalk show in 16 years. After being hired by the French label Chloé in her early 20s, McCartney has shown her collections on the Paris catwalks. The Stella McCartney label, now a decade old, is presented at the Paris Opera. But in a coup for London Fashion Week, McCartney decided to celebrate her role designing for Team GB in this summer's Olympics with this one-off return to London, presenting a collection of evening wear.
It was one of the elite number of catwalk shows which will go down in fashion history. Like Alexander McQueen's asylum-themed show in London in September 2000, or Tom Ford's New York comeback show featuring Beyoncé in September 2010, it was a night to remember. "I wanted to do something special to celebrate being back in London," said McCartney. "I love magic, and that was pretty magic."
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http://www.guardian.co.uk/fashion/2012/feb/19/stella-mccartney-london-fashion-week
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